What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO for short) is the process of generating website traffic from a search engine (such as Google or Bing) by optimising both the website itself, and other websites, in order to generate ranking signals that are favoured by the specific algorithm relevant to the query your customers are using.
Some of the main tasks involved with SEO are:
- Demographic targeting
- Persona creation
- Keyword research
- Topic clustering
- Topic to page mapping
- Site structure
- Technical SEO
- Architecture and internal link building
- CMS selection
- Content creation
- Content marketing
- Schema.org markup
- Link building
- Citation creation
- Entity establishment and Knowledge Graph Optimisation
- Featured snippet optimisation
Is SEO still viable in 2019?
Although organic clicks are reducing in Google search, with the number of 0 click searches going up, and the increased reliance on Google’s own properties, many are worried that SEO is dead.
In actual fact, SEO is still a viable marketing channel, especially if you consider it to be both a performance and awareness channel.
With correct keyword targeting, and top to bottom-funnel content creation, you can make serious headway in any industry online.
How is SEO good for a gardening company?
Gardening companies can greatly benefit from SEO, particularly freelance gardeners or garden centres, who may not be as well known to the general public, but who through SEO have the chance to pitch their services to a wide range of the local area.
This is particularly true with Google My Business (the profile used to rank in Google Maps) as it’s based on proximity, so you don’t have to have the greatest SEO to rank well for a portion of your local customers.
What’s the best way to do SEO for your Sheffield based business?
If you live in Sheffield, and want to attract customers there, then there are several things you can do.
You should first get listed on Google My Business, and make sure you optimise your listing with the correct business details, website and categories, to ensure you show up in relevant searches.
You should create a website that’s optimised for your main Sheffield phrases, which helps customers find you. Don’t ignore the long tail keywords, as these make up a large part of the search spectrum.
What companies in Sheffield can help?
The two main agencies that look good are SEO Works and Local SEO Group Sheffield, both of which seem to focus on national and local SEO, with modern techniques that will improve your rankings for the future. South Yorkshire as a whole is quite a competitive area for online marketing, and so it’s important to understand what expertise are needed to rank well in Google now and in the future.